COURSE NAME: The Mindset and Skills That Define Marketing Excellence

INSTRUCTOR/S: Tom Spitale & Mary Abbazia

Why should you attend this course/How will course help you become a better professional?

1.You will learn the mindset that successful marketers have when creating customer-focused, profitable strategies
2.You will utilize the fundamental tools that marketers use to gain insights into markets, customers and competitors
3.Youwill practice the skills that marketers apply in developing profitable, customer-centric value propositions and offersEach chapter is 20 minutes each with a two-question quiz. These questions are not for assessment but for learning reinforcement.